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March 24, 2017

Let’s have closure

Let’s have closure

It’s OK, nothing bad’s happened – in fact, just the opposite; there’s been a renaissance of craft beer being produced in cans instead of bottles. And that form of enclosure is better for the beer, so better for the beer drinker. In fact, on top of all the health benefits of beer drinking, canned beer is positively a health drink!

Sorry, health benefits of beer?

Yes. It’s a fact. Proven by scientists the world over, so there!

According to any number of scientific studies, beer is positively good for:

  • Your bones – yes, beer is a rich source of silicon, a mineral that plays an important role in bone formation.
  • Your kidneys – according to a Finnish study, every beer you have reduces the risk of developing kidney stones by 40 per cent! (We don’t think it works in multiples though – you know, three beers meaning you definitely won’t get kidney stones, sorry!)
  • Your digestion – a small glass of beer – particularly dark beer, contains up to one gram of soluble fibre, which is great for your, er, intestines (Let’s call it a day there, Ed.)
  • Your vitamin B levels – according to a Dutch study, beer drinkers have 30 per cent more Vitamin B6 than their tea-total peers and twice that of wine drinkers. Beer is also a great source of Vitamin B12, an anti-anaemic factor not found much in other foods
  • Your sleep – I think we knew this from experience, although maybe for different reasons, but the scientific reason is that Lactoflavin and nicotinic acid, which are both present in beer, can promote sleep.
  • Your stress levels – and we all thought getting some cans in and chilling was an urban myth! No, researchers at the university of Montreal found that two glasses of beer a day can reduce work-related stress or anxiety.
  • Your blood – the ingredients in beer can help to prevent blood clots from forming.
  • Your cold – but only if you warm it and add honey… Sniffles, anyone?
  • Your skin – certain vitamins in beer can regenerate the skin, making it softer and more supple.
  • Your memory – run that by me again? Seriously, scientists have found that beer drinkers are less likely to suffer from Alzheimer’s and dementia than non-beer drinkers

If you like, we’ll have that list made into a card you can keep in your wallet!

Ok, we accept beer is healthy but why is keeping it in cans better than in bottles?

Two words. Light and air. Although both are beneficial, nay indispensable, to humans, they’re really bad for beer.

When beer is exposed to light for too long, it can become ‘light-struck’, or to give it its more descriptive name, ‘skunked’. Now I don’t think we need to draw you a picture as to what that beer might smell like. Some brewers try to prevent this damage by putting their beer in brown or green bottles but they’d be better off in a can, as it lets in not one chink of light, making it the perfect enclosure.

And air is no better. When the finished product hits air, it starts to break down and simply doesn’t taste as good. If you’ve ever left some beer in a bottle and then gone back to it the next day (some people do, we’ve heard), you’ll know what we mean. However, the closure on the top of the can, unlike a crown cork, means much less air is able to leach into the drink.

And, to cheat slightly and make it two words, three meanings, cans are light – see what we did there? Which means that they’re easier to carry, so better for your back! Throw in our value-engineered, light and see-through carriers and you have the perfect package for a healthy life!

Other benefits of cans over bottles

Canned beer chills better, a bit like us, and cans are safer. What happens if you drop a can on the floor? Not a lot. But when you drop a bottle there can be an unholy mess, not to mention the shards of glass you’re picking up from behind the fridge three weeks later.

And packing cans, which is our mission in life, is soooo much better than trying to pack bottles. We’ve all had the wobbly cardboard experience, where one neck breaks the pack and the rest fall out. Or, where the cardboard they use is so rigid you rip your nails out trying to get at a bottle. No, it’s WaveGrip carriers all the way with cans.

So, the next time someone offers you a healthy option, go for a can of beer!

Seriously – and we are on occasion – drinking a beer that’s been stored in a can is the perfect way to get the best from the brew and we endorse perfection. In fact, as far as cans are concerned, we enhance it.

Why not come and experience what we’ve described for yourselves? We love to support our craft beer partners, so get in touch and find out where we are next.

The post Let’s have closure appeared first on WaveGrip.


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