Plastic bottle is a natural fit

A custom-moulded bottle from RPC Promens Consumer Llantrisant is ensuring that a new range of healthy, probiotic drinks stands out on-shelf.

London-based Plenish is using the 330ml PET bottle from RPC to pack all three flavours – Lime Cucumber, Pineapple Ginger and Blueberry Pear – of its organic Water+ range.

The first non-dairy probiotic drink on the market, it promotes sugar-free hydration and a healthy gut and immune system.

The clear RPC bottle creates a strong on-shelf impression, with an aura both svelte and imposing. Its understated curves merge into a large area that is ideal for eye-catching labels.

“We designed this bottle shape to fit in with our existing range of cold press juices that come in 250ml and 500ml, and we’re really happy that RPC could turn it into a reality,” comments Amanda Grace, Operations and Supply Chain Manager at Plenish.

The ‘WATER+’ range from Plenish is a simple, convenient way to start a detox period or healthy eating plan. It may benefit customers who feel bloated after eating, want to lose weight, or are addicted to caffeine or sugary or fried foods.

“RPC were great to deal with,” concludes Amanda. “They were even able to work with their tooling partner to reduce our lead-time and provide the bottles ready for our nationwide launch. We wouldn’t hesitate to work with them again in the future.”